Moving Purposelee was a logo redraw from an existing idea the client had already put together. This client will sell journals for personal growth in the upcoming year.
For this mark, I wanted to incorporate handwritten script into the layout that would connect and contribute to the idea of things coming "full circle." The client had flowers in the original mockup, which ultimately became the perfect pairing for the "circle shape." Personal growth is not linear, there may be some bumps in the road, but in the end you will surely blossom into a completely different person with all you have gone through.
